About

Founded in Brooklyn in 2016, Hella Pinay is an independent media company documenting the people, ideas, and movements shaping Filipino creative culture across the Philippines and its diaspora.

Through digital and print editorial, podcasting, events, and creative collaborations, Hella Pinay explores the intersections of creativity, identity, style, music, and community through a contemporary Filipino lens. From artists and musicians to designers, writers, photographers, and cultural leaders, we celebrate the visionaries shaping the future of Filipino creative culture, with Filipina women and gender-expansive creatives at the heart of our storytelling.

For nearly a decade, Hella Pinay has championed emerging voices while building a trusted platform for contemporary Filipino perspectives that are expansive, nuanced, and impossible to define by a single narrative. We believe culture is built through creativity, conversation, and community, and that independent media has the power to preserve our histories while imagining new futures.

As Hella Pinay enters its next chapter, our mission remains the same: to create meaningful connections across generations and geographies, amplify the creative voices pushing culture forward, and build an enduring home for Filipino storytelling in all its forms.