Ten years ago, Hella Pinay was created because we couldn't find the publication we wanted to exist.
We wanted a place where Filipino creative culture could be documented with intention, style, and depth—a publication that centered women and gender-expansive creatives while building bridges across the diaspora and the Philippines.
A decade later, the landscape has changed. Representation has expanded, new voices have emerged, and the conversations have evolved. This issue celebrates that progress while asking what comes next.
As Hella Pinay enters its next chapter, Issue 05 is both a retrospective and a manifesto for the future.
the archive
04: THE fashion ISSUE
Hella Pinay 04: The Fashion Issue (Fall/Winter’24) marks our return to print after an almost two-year hiatus! Our biggest issue yet (!!) filled with original interviews and editorials focused on fashion, beauty and design from the Philippines and diaspora.
Cover: Reigning in Manila. Savina Rise Mizrahi photographed by Belg Belgica. Styling by Jodinand Aguillon using vintage and antique textiles from Glorious Dias.
Also featuring:
Tern Out 4 Terno | Aiala | Glyn Alley | Kabuté | Lawrence De leon | Katawhayan: Medicina for the Heart/Land/Mind | Paglinang: Parangal Dance Company Cultivates Connections | Blaze Revlon | JELLY Diner | Keith LaFuente
WHO WE ARE
Hella Pinay is a queer-led independent media platform building bridges across creative subcultures in the Philippines and Filipina/o/x diaspora. Founded in New York in 2016 and now based in Oakland, CA, we aim to cultivate healing spaces of joy, self-expression and consent that center women, femmes, queer and TGNC folks.
Frustrated by the lack of representation in mainstream and traditional Filipino media, Hella Pinay was created as a platform for us to tell our own diverse, complex stories; a space to cover emerging creative culture and explore the many intersections of diasporic identity. Since then, we've launched a biannual print magazine, created digital content for hellapinay.com, thrown parties in NYC/Manila/the Bay, connected with a super-engaged global community, and built a team of contributors from LA to Manila to Toronto.
Founder & Editor-in-Chief: Stephanie Gancayco
Print/Merch Design: Vi Viray